Bike Blazer, an initiative by Entrepreneur Keshav Rai is India's first semi-automatic full-body bike, car, and scooter cover startup that produced this handy bike cover to keep the vehicles protected from dust and weather. Founded in 2016, the Bike blazer has sold around 75,000 semi-automatic bike covers and is expecting an annual turnover of Rs. 1.3 crore.
Twenty-seven-year-old Keshav Rai was not good at academics but wanted to repair things from his childhood. He completed his high school education at St. Xavier school in Delhi and Baldwin boys high school. After finishing his senior secondary studies at Delhi public school Indirapuram, he pursued Mechanical Engineering from Maharshi Dayanand University Rohtak.
He was keen on starting his own startup and kept discussing the same with his college friends. In 2015, he requested his father to fund his first app-based business. The business failed but the experience gained from it helped him learn and innovate for his future endeavor. In 2016, he again started his startup Bike Blazer to protect two-wheelers in parking from dust and water. This weather-proof blazer can be fixed on the vehicle in below 30 seconds. Made from industrial-grade Nylon Taffeta, this durable cover is 100% dust, water, UV, and chemical wash-proof. Ingeniously crafted with an excellent draining system, this bike cover can be rolled right inside the bike even when in wet condition. Equipped with an anti-theft and anti-vibration mechanism, it fixes securely onto the bike with exceptional lock nuts.
The idea of Bike Blazer came from Keshav’s
witnessing an incident where the bike owner was struggling to find a piece of
cloth to clean his dusty bike. This incident motivated Keshav to plunge into
this untapped market of bike covers. He felt that this kind of product is still
unavailable in the market and filed a patent for it in 2017.
Starting with manufacturing the covers in his terrace, now the company has two manufacturing units in Ghaziabad and New Delhi. The product is priced between Rs 780 and Rs 850 on the company’s website and is available for Rs 899 on e-commerce platforms like Amazon and Flipkart. The price of the cover also varies on its size. Explaining the process to use the bike cover, Keshav said, “To use the portable, semi-automatic bike cover, one has to pull out the cover from the device and cover the entire bike and rotate the handle to fold it back in”.
The company started with an investment of around Rs 2 lakh but made a turnover of around Rs 7 lakh in the very first year. By the second year, after promoting the product on social media platforms through advertisements and having been listed on an online marketplace, Bike Blazer’s turnover jumped to Rs 55 lakh, and Keshav hasn’t to look back since then. They are presently distributing in 11 Indian states and started exporting internationally to Peru and Nepal. In the future, Keshav says, he is aiming to launch similar products for four-wheelers.
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